Influencer Marketing Laws: How Businesses Avoid FTC Fines
Using influencers to promote your brand? Here’s what FTC disclosure rules and state laws require, and how to keep your campaigns out of trouble.
How to Hire a Business Attorney: A Founder’s Guide
When to hire a business attorney, how to vet candidates, what to ask on the first call, and how to keep legal costs under control as your company grows.
Announcing Every + Sutter Law: Full-Service Legal for High-Growth Startups
As your company grows, legal needs stack up fast. One week it’s a last-minute employment contract, the next it’s a SAFE you’re drafting for a big investor meeting. As many of startups’ legal needs fall under different domains, founders often end up...
Protecting your Trademark in the AI Era
Artificial Intelligence has revolutionized how brands create, communicate, and market their products. However, generative AI tools have also fundamentally altered the landscape for trademark owners. While the core legal principles for trademark protection remain the...
