Your Start-Up Pitch: by Sutter Law a San Francisco Business Firm

Your Start-Up Pitch: by Sutter Law a San Francisco Business Firm

Your Startup Pitch: By Sutter Law, San Francisco Business Law Firm Most everyone in the startup world has heard of the elevator pitch. The scenario goes like this: You are on your way to a meeting and step into the elevator. Lo and behold, who do you see next to you but Bill Gates [substitute your dream investor here]. He presses the button for the fifth floor, giving you 30 seconds to deliver your value proposition or “elevator pitch.” And…Go! The seconds are ticking by and you have one chance to make a connection, you have one chance to make an impression.You must convince him that your company is a good investment and to set aside some time for a real meeting. That is a lot to do in 30 seconds. No one should craft your pitch for you. After all, it’s your idea, it’s your business, and no one knows it better then you do. However, listed below are some pitch words that can excite your audience. Soft and safe words: Instrumental Leading Groundbreaking Passionate Best Exclusive With more risk should be more reward: Game Changer Explosive Fantastic Revolutionary Trend Setter New Concept These are just a few of the words that can help intrigue your audience. The best advice is to practice in front of the mirror, memorize your pitch, be confident, and most of all SMILE. Don’t ever underestimate the power of a genuine smile; studies show that people respond better to you, even over the phone, if you are smiling. (It’s not a bad idea to have a mirror on your desk to remind you...
What is a California Benefit Corporation: by Sutter Law, a San Francisco Business Law Firm

What is a California Benefit Corporation: by Sutter Law, a San Francisco Business Law Firm

What is a California Benefit Corporation (B Corp) (California Corporations Code sections 14600-14631) Sutter Law is a San Francisco Business firm and we have been getting a lot of requests for the newest type of Corporation. Experienced business attorneys know to ask the right questions and guild their clients to the best entity for them. This blog has some of the pros and cons of the Benefit Corporation, keep in mind it is very important to consult with an experienced business attorney before filing with the Secretary of State. On January 1, 2012, California became the sixth State to authorize Benefit Corporations. The California State legislator signed a bill allowing the Secretary of State the power to issue Benefit Corporations (B Corp). The first questions everyone asks are: What is a benefit corporation, and who does it benefit? The short answer is a benefit corporation is a combination between a for-profit corporation and a non-profit. This new model allows entrepreneurs and investors to pursue both profits and social benefits. The Benefit Corporation gives new companies the opportunity to pursue the triple bottom line (http://en.wikipedia.org/wiki/Triple_bottom_line) without the threat of shareholders lawsuits. There is a significant number of entrepreneurs who are about more than just the money; they want to change the world. For this reason, the California legislator enacted the Benefit Corporation, so that do-gooders can do good and make some good green along the way. There are two ways to become a Benefit Corporation; File free-form articles with the California Secretary of State.Since this is such a new business entity, there are no standard forms for filing yet; therefore, you...